In quite a disgusting way to treat people British Airways has announce plans to close their Hong Kong base and lose the experience and language skills of 85 local crew. It’s the latest short sighted move from a company with management solely fixated on cutting costs no matter what effect it has on their service levels or people. Coming hot on the heels of their hacking and loss of credit card information in the last month, where I personally was affected and had to cancel my card you would think they would have a PR office with more sense. Maybe they are hoping no one notices.

No matter what commercial reasons you decide to take for your business there are ways you do things and the letter to the left sent to crew is NOT how you treat people. Stripping rosters with no notice is a robotic, weak and mean-spirited way to behave. If there was ever a way to lose your Hong Kong market share even further to Cathay Pacific and manage to antagonize your customer base at the same time then this is it.

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